Does NO ONE work in the marketing department at Adidas??
The sportswear manufacturer is facing MAJOR backlash after sending a tone deaf email to consumers. According to the images circulating online, Adidas sent a mass email which had the subject line, “Congrats, you survived the Boston Marathon!” Oh noooooo.
Obviously, numerous people are outraged by the insensitive email as three spectators died and around 264 others were injured due to a bombing during the 2013 Boston Marathon. Tsk, tsk.
Several consumers have since commented on Twitter:
Dear @adidas, I love you, but you need to talk to whoever is doing your email marketing… #BostonMarathon #toosoon @adidasrunning pic.twitter.com/Ow64UqMj9o
— Jason Lonsdale (@jasonlonsdale) April 18, 2017
It looks like Adidas is the latest corporate company to deal with some bad PR this month. Hey, Adidas, your CEO should go meet up with Pepsi and United Airlines‘ executives, they could give you some tips on how to kick off your apology tour!